Puma Footwear Sales Fall 11.7% in Q2 2026

Puma's footwear business faced a difficult second quarter in 2026, with footwear sales falling 11.7% compared with the same period last year.

The sportswear company reported total sales of €1.69 billion in the second quarter, down 9.4% on a currency adjusted basis. Puma said weaker consumer demand in key markets and its ongoing business reset affected sales.

Puma's footwear category saw a bigger decline than apparel. Footwear sales fell 11.7%, while apparel sales decreased by 4.3%. Accessories recorded a 12.0% decline.

By region, the Americas saw the biggest fall in sales, down 15.4%. Sales in EMEA declined 12.9%. In contrast, the Asia/Pacific region recorded 8.6% growth.

Puma continued to reduce its stock during the quarter. Its inventory stood at €1.82 billion, down 15.3% from the same period last year.

The company said the lower inventory was mainly due to reduced purchasing as it continues its inventory reduction program.

Puma's gross profit margin improved to 48.0%, up 1.8 percentage points from a year earlier. However, adjusted EBIT fell to -€41.9 million because lower sales affected the company's overall performance.

Puma has kept its 2026 full year outlook unchanged. The company expects sales to decline by a low to mid-single digit percentage on a currency adjusted basis. Puma expects full year EBIT to be between -€50 million and -€150 million.

The decline in footwear sales shows that Puma continues to face challenges in the global sports footwear market as it works through its business reset.