Shoe Station Group Appoints Tracy Dick as New Chief Marketing Officer

Shoe Station Group has strengthened its leadership team with the appointment of Tracy Dick as Chief Marketing Officer, as the US footwear retailer looks to expand its Shoe Station business and boost customer engagement across its brands.

Dick officially joined the company on August 3. She will oversee the marketing strategy for Shoe Station and Shoe Carnival, covering areas such as brand development, customer insights, loyalty programs, digital commerce, media, public relations and performance marketing.

The new CMO brings more than two decades of experience across retail, restaurants and B2B businesses. Her previous leadership roles include positions at PetSmart, Jack in the Box and Leslie’s, where she worked on customer and business growth.

Dick will report to Interim President and CEO Cliff Sifford, who said her customer-focused approach and retail background would support the company’s plans for both footwear banners.

Commenting on her appointment, Dick said her focus will be on reaching new shoppers, reconnecting with existing customers and building on the value and shopping experience offered by both brands.