Lululemon enters Greece with two Athens store openings

Lululemon opens first stores in Greece as European expansion continues. This marks Lululemon’s third market entry of 2026 in partnership with Arion Retail Group.

Lululemon has announced the opening of its first stores in Greece through a franchise partnership with Arion Retail Group. The first location opens today, Saturday, May 23, 2026, at Akadimias 17 & Voukourestiou in Kolonaki, central Athens. A second store will open on June 12, 2026, at the Golden Hall shopping mall in Marousi.

The expansion represents a key step in lululemon’s growth across Europe, introducing its athletic and lifestyle products to the Greek market.

“Opening our first stores in Greece marks another milestone in our continued growth across EMEA,” said Sarah Clark, Senior Vice President, EMEA, lululemon. “Together with our franchise partner, Arion Retail Group, we look forward to introducing our performance products to new guests in the market and building connections with the local community in Athens.”

Located in central Athens, the 180-square-meter Kolonaki store will showcase men’s and women’s technical apparel and accessories designed for yoga, running, training, golf, tennis, and everyday movement.

The activewear brand plans a record six new market entries this year, with upcoming launches targeted at Austria, Romania, and India.

The second location at Golden Hall shopping mall will span 290 square meters over two floors, offering the brand's full product portfolio. Both locations will collaborate with local run clubs, fitness studios, and trainers for regional events. Greek consumers can also access the brand online via eu.lululemon.com.

Greece marks lululemon’s third new market entry of 2026, following launches in Poland and Hungary in March. Through its franchise partnership model, the company plans a record six new market entries over a 12-month period. Further planned entries for the remainder of 2026 include Romania, Austria, and India.

Lululemon (NASDAQ: LULU) is a technical athletic apparel, footwear, and accessories company. Setting the bar in fabric innovation and functional design, lululemon works with athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.