K-Swiss Enters Three-Year Official Footwear Partnership with ATP

K-Swiss is stepping up its presence in professional tennis with a new three-year official footwear partnership with the ATP, starting in 2027. The agreement comes as the American footwear brand marks its 60th year and looks to build stronger connections with players, tournaments and tennis fans worldwide.

As part of the partnership, K-Swiss will supply footwear to ATP officials, including umpires, physiotherapists and members of the organization’s leadership, across ATP tournaments. The deal will also support players through the ATP Baseline program, which will provide K-Swiss footwear to eligible top 250 players who do not currently have a footwear sponsor.

The partnership will also introduce a new K-Swiss x ATP footwear collection. Scheduled to launch in March 2027, the range will include five ATP branded tennis shoe models and will be sold through ATP stores, tournament pop-ups, K-Swiss outlets and specialist tennis retailers.

The brand plans to use the partnership to increase its visibility in international markets where it has a smaller presence. Events in major tennis cities such as Madrid, Rome and Barcelona will provide additional opportunities to
showcase the collection.

The new agreement builds on K-Swiss’s long association with tennis. The brand entered the sport in 1966 with the launch of its Classic, regarded as the first all-leather tennis shoe. The ATP partnership is expected to further strengthen K-Swiss’s position as a tennis-focused footwear brand.