BrilliA sponsors Pickleball Tournament to elevate Diana Brand in Vietnam

Singapore-based apparel and footwear company BrilliA Incorporated announced its sponsorship of the Mr & Miss Pickleball Vietnam 2026 celebrity tournament, held July 9–10 at the Ho Tram resort in Vietnam, as part of an effort to expand its Diana brand presence across Southeast Asia. The event brought together regional competitive and recreational players, serving as a platform for BrilliA to engage directly with Vietnam’s rapidly expanding pickleball market through on-site product displays and interactive brand activations showcasing the Diana active footwear and apparel line.

The sponsorship aligns with BrilliA's broader strategy to capitalize on the rapid growth of pickleball across key Southeast Asian hubs, including Vietnam, Malaysia, and Singapore, where rising participation and infrastructure investments are driving demand for court performance gear. BrilliA Chief Executive Officer Kendrew Hartanto highlighted Vietnam as one of the region's most dynamic markets for the sport, noting that direct engagement with local playing communities remains central to building brand equity as regional market adoption expands.

Designed to balance technical court mobility with contemporary aesthetics, the Diana product line features lightweight, flexible footwear and athletic apparel built for rapid lateral shifts, quick pivots, and sprints. BrilliA, which also serves as a global supply chain and manufacturing solution provider for major intimate apparel brands, aims to capture a share of the expanding global pickleball equipment and apparel market—estimated at $2 billion to $3 billion in 2025—by positioning Diana to appeal to active lifestyle consumers both on and off the court.