Skechers & Care Bears’ launches the ‘Magic of Comfort’ collection

Southern California-based Skechers and Cloudco Entertainment have announced a global co-branding partnership with the launch of the Skechers x Care Bears collection.


Targeting both multi-generational consumers and contemporary Y2K fashion trends, the collaborative line integrates Care Bears character intellectual property across Skechers’ high-volume women’s and children’s footwear styles and signature comfort technologies.

“Nostalgia remains a powerful market driver, and Care Bears represents a premier childhood property for millions of adult consumers today," said Michael Greenberg, president of Skechers.

"The brand's core messaging bonds effectively with our corporate mission to provide comfort to the global marketplace. Skechers x Care Bears is a highly collectible line designed to leverage product affinity across a vibrant color palette, deployed entirely on established Skechers silhouettes."

“Skechers has built a dominant global family brand with extensive multi-generational market reach, making it an ideal licensing partner for Cloudco,” said Robert Prinzo, Head of Global Licensing, Cloudco Entertainment. “As we approach the property’s 45th anniversary, this commercial rollout captures both legacy consumers and new demographics entering the brand ecosystem."

Utilizing assets including Cheer Bear, Funshine Bear, and Grumpy Bear, the collection pairs the graphics with Skechers’ proprietary comfort features. The commercial launch targets adult segments via the Skechers Arch Fit® Arcade and Skechers UNO product lines, while simultaneously capturing the youth market through the integration of S-Lights®, Twinkle Toes®, Skechers Uno, and Foamies technologies.

The Skechers x Care Bears collection has officially launched across select corporate retail stores worldwide and via the brand's e-commerce platform.