Insoles boost: Superfeet new sport-specific Cleat & Multi-sport lines

Performance insole manufacturer Superfeet announced the expansion of its sport-specific portfolio on Thursday with the release of its new Cleat and Sport collections, headlined by the flagship Cleat Playmaker Elite insole. The new product lines are engineered to align with discipline-specific athletic movements, footwear requirements, and performance demands across grass, turf, court, and multi-sport activities. Building upon the company’s ME3D mobile platform, the expanded offerings aim to enhance foot-to-footwear connectivity, efficiency, and stability.

Designed for field sports such as soccer, football, baseball, and lacrosse, the Cleat Collection focuses on maximizing speed, stability, and comfort without compromising shoe fit. The flagship Cleat Playmaker Elite ($94.99) integrates a biomechanically engineered Carbitex carbon fiber plate, SuperStrike performance foam, and a silicone grip top cover to provide enhanced traction and stability during sprinting and cutting maneuvers. According to company testing, athletes using the Cleat Playmaker Elite demonstrated the potential to accelerate up to half a yard faster, with 88 percent reporting increased stability. Carbitex Founder and President Junus Khan noted that the integrated GearFlex technology provides dynamic flexibility, adjusting stiffness to match natural athletic movement patterns.

The Cleat lineup also features the Cleat Playmaker ($44.99), targeted at athletes seeking lightweight cushioning and sustained comfort. Testing for the Cleat Playmaker indicated that 93 percent of users experienced an improved fit, while 75 percent reported greater stability.

Alongside the field-focused products, Superfeet introduced the multi-sport Sport Collection, designed to transition across activities such as tennis, pickleball, golf, and gym training. The lineup is led by the Sport Ultralight ($64.99), the brand’s lightest performance insole to date, which incorporates EVOLyte carbon fiber technology and SuperRev foam to offer energy return without bulk. The collection is rounded out by the Sport Support ($59.99), which features structured stability for rotational movements and quick pivots, and the Sport Cushion ($44.99), designed to provide high-rebound cushioning to reduce fatigue.

Matt Gooch, Vice President of Product and Innovation at Superfeet, stated that the collections were developed around the biomechanics and footwear constraints of each specific sport to fine-tune support, responsiveness, and stability. Superfeet CEO Trip Randall added that the specialized solutions are intended to assist athletes in unlocking performance advantages across speed, stability, and comfort.

The Cleat and Sport collections are available immediately through Superfeet’s website and select retailers nationwide. Superfeet plans to further expand its performance offerings this fall with the release of the Court Playmaker Elite, engineered specifically for court sports such as basketball and volleyball.