Flite’s new campaign gives everyday footwear a stylish upgrade

Flite, India’s leading family fashion footwear brand from Relaxo Footwears Ltd., has launched its new campaign, ‘Style Ka Naya Andaaz’, along with its latest Buckle Range—a collection designed to bring together effortless comfort and contemporary style in everyday open footwear.

Today’s consumers see footwear as more than just utility; it has become an extension of personal style. With ‘Style Ka Naya Andaaz’, Flite celebrates this shift by encouraging consumers to express themselves through looks that are easy, current, and confidently stylish.

The range includes single-strap and dual-strap styles with adjustable buckle detailing that delivers comfort, flexibility, and a stylish edge. With clean designs and a versatile color palette featuring neutrals, earthy tones, and soft pastels, the collection is designed to fit effortlessly into everyday wardrobes.

Staying true to Flite’s comfort-first legacy, the Buckle Range features soft cushioned footbeds, lightweight construction, and textured outsoles designed for all-day ease, making each pair as dependable as it is stylish.

“We are seeing consumers engage with footwear very differently today; it has become an extension of their personal style. With the ‘Style Ka Naya Andaaz’ campaign, we want to encourage people to experiment and express themselves more confidently,” said Gaurav Kumaar Dua, Co-Chief Executive Officer and Whole Time Director of the company. The new Buckle Range reflects this shift, bringing together comfort and a more style-driven approach that resonates with today’s consumers.

With this campaign, Flite continues to evolve its position in the open footwear space by bringing style and comfort closer together. The new Buckle Range is now available across Flite’s extensive retail network, exclusive brand outlets, and leading e-commerce platforms nationwide, bringing Style Ka Naya Andaaz closer to consumers across India.

From everyday wear to everyday style, Flite’s Buckle Range is designed to make comfort look fashionable.