FITASY launches single shoes selling, defies old-way retailing

FITASY Inc, a pioneer in custom-fit 3D-printed footwear, has announced a major update to its on-demand production platform by offering customers the ability to purchase individual shoes directly via its website.

Aimed at individuals who require only a left or a right shoe, such as those who use prosthetics, the single-shoe option is sold at exactly half the price of a pair. The initiative demonstrates how spatial AI, advanced imaging, and additive manufacturing are transforming the industry by challenging a standard-size model that has remained largely unchanged since the 1800s.

In an industry built around the rigid mass production of pairs, selling a single shoe has historically not been commercially viable without specialized tooling or inventory overhead. The one-shoe purchase option from FITASY was inspired by Stef Reid, MBE, a World Champion and Paralympian who has challenged the footwear industry for years through her one-shoe campaign.

Reid stated that innovations, like the 3D printing and foot-scanning technology from FITASY, show what is really possible when footwear is designed around real people with real needs, not just the average customer. Reid added that there is nothing to dislike about shoes that are made to fit and made just for the individual, expressing excitement to see how this radically new way of making shoes can push inclusive and personalised design forward.

Custom-fit pairs and single-shoe options are available online now with the Stride 2.0. The signature triple-layer lattice cushioning provides intelligently zoned support that adapts to the way users move, featuring integrated 360-degree airflow to keep every step cool. Each shoe is 3D precision-printed from a single, recyclable elastomeric polyurethane material without adhesives or complex assembly, ensuring the product remains circular by design.

For standard-sized shoes, it takes 3 to 5 days to ship in the USA, and the international delivery timeline depends on the courier option selected. For custom-fit shoes, it takes 7 to 10 business days to prepare for shipping. FITASY ships worldwide, and for deliveries to the USA, Europe, and the UK, the price at checkout is inclusive of all duties.