BERSACHE targets Rs. 500 crore revenue in nationwide expansion
The Indian footwear brand announces rapid omni-channel growth
Indian footwear brand BERSACHE has announced its next phase of growth, setting an ambitious target of ₹500 crore in annual revenue.
Built entirely without external funding, the bootstrapped company founded by Pankaj Garg and Surbhi Garg is rapidly expanding its footprint across the country. To reach customers in both metro cities and emerging markets, the brand is scaling up its presence through leading hypermarkets, offline retail stores, a growing distributor network, quick-commerce, and traditional e-commerce platforms.
Over the past year, the company has accelerated its market penetration by entering organized retail and regional distribution channels. By reinvesting its profits directly back into manufacturing capabilities, strengthening its supply chain, and building a nationwide retail presence, BERSACHE has maintained its growth trajectory through disciplined operational efficiency rather than venture capital.
"Our vision has always been to build a globally respected Indian footwear brand," said Pankaj Garg and Surbhi Garg in a statement. "Every milestone has been achieved through bootstrapping, disciplined execution, and a relentless focus on quality and value. With our expansion into hypermarkets, offline retail, and distribution, we are confident of building a Rs. 500 crore business while staying true to our customer-first philosophy."
A Multi-Channel Strategy
To support its revenue goals, BERSACHE is deploying an omni-channel strategy that bridges modern retail, traditional distribution, and digital commerce. By strengthening relationships with distributors, retailers, and organized trade partners, the firm aims to significantly increase its domestic market share.
The brand’s business model relies on key operational pillars designed to sustain this rapid scaling:
Direct-to-Consumer Efficiency: Utilizing factory-direct sourcing and a streamlined supply chain to keep costs low.
Agile Inventory: Rolling out fast-fashion product launches closely aligned with shifting consumer trends.
Value Pricing: Providing premium-quality footwear for men, women, and kids at highly accessible price points.
As India's footwear industry experiences rapid growth, BERSACHE's combination of offline expansion and digital agility positions it to capitalize on the rising demand for affordable, fashion-forward products, moving it closer to its long-term vision of becoming one of India's leading footwear names.
